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Start with your business
Your offer, audience, brand and goals give your marketing a clear direction.
Revenue & Purpose · Marketing Playbook
Marketing Playbook: a 30-day plan for small service businesses
A clearer plan for your next customer.
- Up to three channels picked for your business, offer and budget.
- Online and offline actions for each working day: posts and emails, but also calls, visits and local partners.
- Record what you spent and what came back, so your next month is based on evidence.
For small businesses where the owner does the marketing, with a few hours a week and a modest budget. From $19 a month.
The sample needs no account. The strategy preview is free: answer the setup questions and see your three recommended channels before you choose a plan.
From the sample workspace: a recorded example business, not a customer.
A plan that fits your businessOnline + offline actionProgress grounded in real results
The free strategy preview
See your plan’s direction
before you pay anything.
Answer the setup questions about your offer, your customers, your hours and your budget. The preview shows your three recommended channels, why each one fits, the time each takes a week and the cash it needs. No card, no trial clock.
Example: the sample business, a wedding stylist in Austin with 5 hours a week and a $100 budget
- Customer referrals Offline · about 24 min a week · no extra cash
Reaches couples planning weddings well for this offer, needs no extra cash and can show results within the first two weeks.
- Repeat-customer campaign Online · about 17 min a week · no extra cash
Needs no extra cash and fits comfortably in the weekly hours.
- Google Business Profile Online · about 21 min a week · no extra cash
Needs no extra cash and fits comfortably in the weekly hours.
How it compares
What you might use instead,
and how this is different.
| Instead of | What you get there | With the Marketing Playbook |
|---|---|---|
| A marketing agency or freelancer | Someone does the work for you, on a monthly retainer. | You do the work yourself, guided by a plan sized to the hours you actually have. |
| A social media scheduler | A calendar for posting, publishing and replies. | Decides what to do first, and includes offline work like referrals, calls and local partners. |
| A one-off strategy document | A plan you pay for upfront, then carry out alone. | A free preview first, then a new 30-day plan each month with your recorded results in front of you. |
| A spreadsheet | Free and flexible, but you write every step and reminder. | Daily actions, copy you can edit, and a results ledger already set up. |
The Revenue & Purpose Marketing Playbook
Less guesswork.
More meaningful action.
The Marketing Playbook brings your strategy, daily actions, copy drafts and results into one focused workspace.
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Put your plan into practice
Follow a focused 30-day plan with online and offline actions, and copy you can make your own.
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Learn from what happens
Record completed work, actual costs and customer results. Review the evidence before your next move.
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Personalized marketing strategy
A plan shaped around your business, your audience and the goals you set.
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Done-for-you templates
Ready-made layouts for the actions in your plan, so you start from something finished.
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Easy content creation
Draft posts, emails and other materials in your own words and brand colours.
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Track leads and results
Record enquiries and outcomes as they happen, and see what your actions produced.
Growth with intention
Your ambition. Your values. Your next right step.
Revenue matters. So does the way you build it. Our approach pairs practical marketing with a clear sense of who your business serves and why your work matters.
Whether you’re building a service business, a creative venture or a community-focused organization, start with a plan that respects your resources—not a promise of overnight success.
Open Marketing PlaybookAgency · Enterprise advisor
LilyBee. Your AI marketing partner.
A space to talk through your marketing, refine your message and reflect on your results—with video, voice and text conversation.
LilyBee is your AI marketing partner, helping you think through your next step while you stay in charge of your decisions.
Open your workspacePricing
Plans that fit
where you are.
Starter costs less than one agency hour, for a whole month of guided marketing.
Three monthly plans for ongoing marketing guidance. Start free: the strategy preview costs nothing. Prices in US dollars. Cancel anytime—you keep access until the end of the period you paid for.
Starter
$19/month
For new entrepreneurs
Choose StarterPro
$79/month
For established businesses
Choose ProAgency
$199/month
For consultants and agencies
Choose AgencySwipe the table sideways to see every plan.
| What’s included | Starter$19/month | Pro$79/month | Agency$199/month |
|---|---|---|---|
| Businesses | 1 | 3 | 10 |
| 30-day plans each monthOne plan per business each month. | 1 | 3 | 10 |
| AI drafting actions per plan | 20 | 120 | 200 |
| Coach questions per plan | 20 | 120 | 200 |
| Team members you can invite | Not included | Not included | 5 |
| Competitor analysis | Not included | Included | Included |
| Campaign tracking | Not included | Included | Included |
| LilyBee advisor (video, voice and chat) | Not included | Add-on, $39/month | Included |
| PDF exports without our credit line | Not included | Not included | Included |
Every plan includes: A 30-day plan built around your working days, hours, budget and goal; Daily actions with editable message drafts; Weekly reviews on days 7, 14, 21 and 30; Results tracking and a monthly results report (PDF); Brand kit, calendar sync and a downloadable playbook (PDF).
Prices in US dollars. Cancel anytime — you keep access until the end of the period you paid for.
Choose a planFAQ
Questions,
answered plainly.
How the playbook works, what it costs and what happens to your account. The refund, privacy and terms pages cover the rest.
Do I need an account to see how it works?
No. The sample workspace opens a plan already mid-sprint, so you can see the daily actions, the copy drafts and the results view. Nothing is saved and nothing is asked of you.
What does the playbook actually give me?
A focused 30-day plan built around your offer, your audience and your budget — with online and offline actions, copy you can make your own, and a record of what you spent and what came back.
How much does it cost?
Three monthly plans: Starter $19, Pro $79 and Agency $199 in US dollars. In the UK, the euro area and Nigeria you see fixed prices in pounds, euros or naira instead (you can switch under “Prices in”). The price shown is the price you pay, in full, before you pay.
Can I try it before I pay?
Yes, in two ways. Explore the sample workspace (a recorded example business, no account needed), or create a free account and answer the setup questions to see your recommended channels and goal maths. You choose a plan only when you want the full 30-day plan.
Can I cancel whenever I want?
Yes. Cancel at any time and you keep access until the end of the period you have paid for. The refund policy page sets out the details.
Is this just another tool I’ll stop using?
It replaces the spreadsheet, the sticky notes and the scattered apps with one plan: each working day names the next step and roughly how long it takes, inside the hours you said you have. If it isn’t earning its place, cancel anytime and keep access until the end of the period you paid for.
Do I need marketing experience to follow it?
No. Each day names the one next step and roughly how long it takes, so you are working on the right thing rather than guessing where to start.
Does the AI decide my marketing for me?
No. The AI drafts words and offers suggestions — setup ideas, copy rewrites, next-step advice. You review everything and keep only what you want. Your channels, budget and prices stay your decisions.
Who is it for?
Small service businesses, creative ventures and community organizations — anyone with a real offer, a modest budget and limited time to spend on marketing. It isn’t for businesses that want someone else to do the marketing for them: you do the work, the playbook keeps it focused.
What is LilyBee?
LilyBee is your AI marketing partner for video, voice and text conversation, included with the Agency plan and available to Pro plans as an add-on for $39 a month. Conversations happen inside your signed-in workspace, so your notes stay with your account.
Is my payment and my information safe?
Payments are processed by Stripe, so your card details are not stored on this site. The privacy policy and terms of service explain what we keep and how to ask for it to be removed.
Contact
Talk to us.
A question about the playbook, the plans or whether it fits your business? Send a message and we’ll reply by email.
Make your next move a purposeful one
Start with a little clarity.
Marketing shouldn’t mean doing everything, everywhere. It should mean knowing who you want to reach, what to say and which next step is worth your time.